Atif Mohammed Nawaz – The Strategic Powerhouse Behind House of Scents’ Growth
In every successful organization, there’s someone quietly steering the ship from behind the scenes—ensuring smooth operations, consistent growth, and strategic direction. At House of Scents, that individual is Atif Mohammed Nawaz, the company’s Chief Operating Officer (COO) and a veteran in the world of sales, marketing, and business development.
Armed with an MBA from the University of the Punjab and globally recognized certifications in Project Management Professional (PMP) and Scrum Master Certified (SMC), Atif combines deep academic knowledge with a sharp business sense. His experience spans across dynamic business environments, making him the perfect leader to oversee and drive operational success at House of Scents.
As COO, Atif is responsible for the company’s entire operational framework. From supply chain management to sales optimization, team development to customer satisfaction, his leadership touches every corner of the business. His ability to analyze market trends and identify growth opportunities has significantly contributed to the brand’s expanding footprint in the highly competitive fragrance industry.
Before joining House of Scents, Atif held pivotal roles in business development and e-commerce, including his leadership position at LT Official Store. There, he continues to serve as Head of Sales and Business Development, showcasing his versatility and multi-brand experience. His understanding of customer behavior, digital marketing, and high-volume sales campaigns has made him a key figure in transforming strategies into real-world results.
Atif’s professional journey began at KUIT, and over the years, he has evolved into a respected name in the corporate and manufacturing space. He has worked closely with some of Pakistan’s leading B2B and B2C fragrance brands, gaining insight into consumer preferences, product development cycles, and operational efficiency. This well-rounded background enables him to bridge the gap between creative brand building and tactical execution.
What sets Atif apart is his people-centric leadership style. He values collaboration, continuous learning, and mentorship. His ability to lead diverse teams while maintaining focus on performance, innovation, and customer-centricity has played a vital role in the ongoing success of House of Scents.
Today, as COO, he continues to push the brand to new heights—ensuring that every perfume, every scent, and every delivery reflects the excellence the brand stands for. His forward-thinking mindset and results-oriented approach make him not just a leader, but a visionary force in Pakistan’s fragrance manufacturing sector.
📧 Email: atifmohammednawaz@gmail.com
🔗 LinkedIn: Atif Nawaz – LinkedIn